After taking more than 12 hours to remove the old vinyl and glue, we were able to redo the van wrap for the City of Chula Vista. It’s amazing that a vehicle that looked so bad a few days before, now looks fantastic, like a brand new van! Moral of the story is to always make sure your vehicle graphics are in good shape, clean, and not faded or pealing off. Your outdoor advertising on vehicles, banners, and signs are often the first impression people will have of your business and what services and/or products you provide. It doesn't matter if it’s the sign on your building or simple lettering on your truck--if they look bad its time to redo them. First impressions matter!
At least once a week someone comes into our studio asking about wrapping their van or truck. They know that advertising their business will increase sales yet often go into sticker shock when they find out how much it costs to get done. Well, we have good news for you. You don't have to wrap your vehicle completely to get the impact you need. A well designed ¾ wrap, ½ wrap or even ¼ wrapped vehicle can get your message seen and your offer noticed. In general terms to completely wrap a van will cost between $3,500 to $5,000. But a ½ wrapped van will cost between $1,500 to $2,500 and can have just as much impact.
Still think it costs too much? Think of it this way—it’s a rolling billboard for you working 24-7 for 3 to 5 years. That comes out to around $1.50 a day or so in advertising. Here is one of our favorite examples of the benefits of graphics on your vehicle:
"I recently had Attention Getters Design install vehicle graphics on two of my company trucks. A few weeks later, someone stopped me at a gas station and asked for my business card after seeing the graphics. This resulted in a $12,000 sale for my electrical contracting business!"
Terry, Knutson Electric
Here are some visual examples to show the different ways to wrap a van. The same examples can be applied for a truck or car as well.